adfinitum database surpasses 3.0 million mark
Clients now have access to fully categorized global advertising content from over 51 countries
St. John’s, Canada (09 February, 2009) — Today adfinitum announced it has surpassed the 3.0 million record mark in its global database of advertising content.
The adfinitum database is comprised of descriptive information (meta-data) for advertisements as a well as a link to instantly download a high-resolution version of the advertisement.
“Our continued growth of both advertising content and geographical coverage is testament to our approach and business model. Our clients can now redeliver over 3 million advertisements to their end users from a variety of media sources. This global advertising information is critical to many of our client’s competitive and marketing intelligence tasks. We have also just completed a significant project to fully categorize and normalize disparate advertisements into a single Global Master Category List. This categorization list will allow our end-users to search within specific product categories to find the exact information they require,” said adfinitum President Ed Clarke.
About adfinitum
Based in St. John’s, Canada, adfinitum is a unique global advertisement monitoring network upon which advertising monitors are able to proactively search, filter, and redistribute relevant advertising content to their clients. In addition to the B2B use, adfinitum is forging a number of retail-focused services and partnerships to result in a wider distribution of this unique content. The adfinitum database now contains over 3.0 million advertisements from over 51 countries and includes high-resolution television, radio, print, outdoor, and internet creative from key global markets. Market trials are currently underway with other providers from key regions in Europe, the Pacific Rim, and the Americas.
