The largest advertising database of its kind now available to over 1200 agency offices throughout the U.S.
St. John’s, NL, Canada – November 11, 2009– Newfoundland based adfinitum has announced a partnership with the American Association of Advertising Agencies that will offer its Global Ad Source database to thousands of end-users.
The database, which will be known to 4A’s members as “Creative Running Everywhere Worldwide,” offers users access to over five million ads from all over the world, making CREW the largest global advertising database of its kind.
“Advertising is truly a global business and an ad in Singapore is of definite interest to an agency in New York,” explained Ed Clarke, president of adfinitum.
The database will enable users to research and plan with competitive marketing intelligence from all over the globe. There are over 1,200 agency offices that belong to the 4A’s, and all members will have access to the database to perform advanced searches across the database.
“We see this as a particularly rewarding partnership for both adfinitum and the 4A’s. It will provide 4A’s members the content they need, and offer additional exposure to the data provided by our ad monitors that have helped build the database,” Clarke added.
“The 4A’s already provides our members with robust online tools and databases, and we believe that CREW will be a valuable addition. We’re delighted to be able to offer this resource to our members,” said Marsha Appel, senior vice president, Research Services, 4A’s.
The Global Ad Source database provides content from over 50 countries. The content is all fully categorized and normalized and allows users to instantly purchase metadata and high-resolution creative content.
About the 4A’s
The American Association of Advertising Agencies is the national trade association of the advertising agency business. The 1,196 member agency offices it serves in the United States employ 65,000 people, offer a wide range of marketing communications services, and place 80 percent of all national advertising. The management-oriented association helps its members build their businesses, and acts as the industry’s spokesperson with government, media, and the public sector. For more information, visit our Web site at www.aaaa.org.
About adfinitum
Based in St. John’s, Canada, adfinitum is a unique global advertisement monitoring network upon which advertising monitors are able to proactively search, filter, and redistribute relevant advertising content to their clients. adfinitum has partnered with several industry leaders for innovative distribution of advertising content and has also launched its own portal GlobalAdSource, currently localized for the English, Chinese, and Japanese markets. The adfinitum database now contains over 5 million advertisements from over 50 countries and includes high-resolution television, radio, print, outdoor, and internet creative from key global markets.
