Agreement provides additional channel for the world’s largest advertising database
St. John’s, NL (May 11, 2010) – Newfoundland-based Global Ad Source has signed an agreement to distribute its content through the LexisNexis? network making it accessible to a wide range of professionals in the marketing, legal, corporate, government, accounting and academic markets.
“We are very excited about our alliance with a world-class organization such as LexisNexis. Timely, credible and relevant content is a top priority to LexisNexis customers and we are delighted to provide them with access to our unique content set,” explained Ed Clarke, president of adfinitum, the developer of Global Ad Source.
“Global Ad Source content will be made available to LexisNexis customers who use LexisNexis products including nexis.com and lexis.com. When users review the metadata associated with an advertisement they will be able to purchase a high resolution version of the ad on GlobalAdSource.com. We feel this content will be an important component to their business decisions”.
“As we grow the depth and breath of our database, we will introduce new content partners and ultimately provide additional exposure and revenue for our network of clients”, explained Clarke.
Clarke and adfinitum launched a partnership with the American Association of Advertising Agencies in November, which represents over 1,200 ad agencies in the United States and are currently developing similar partnerships with channel partners in Asia and throughout Europe.
About adfinitum
Based in St. John’s, Canada, adfinitum is a unique global advertisement monitoring network upon which advertising monitors are able to proactively search, filter, and redistribute relevant advertising content to their clients. adfinitum has partnered with several industry leaders for innovative distribution of advertising content and has also launched its own portal Global Ad Source, currently localized for the English, Chinese, and Japanese markets. The adfinitum database now contains over 7 million advertisements from over 50 countries and includes high-resolution television, radio, print, outdoor, and internet creative from key global markets.
