The world’s largest advertising database will now become part of a comprehensive industry offering from AdForum
St. Johns, Canada and Cannes, France (June 24, 2010) – Today, during the Cannes Lions International Advertising Festival, New York-based AdForum and Newfoundland-based Global Ad Source launched an innovative advertisement monitoring service called “AdForum Monitoring Services”. This new portal is focused toward large global advertising agencies and leading advertisers. The subscription based service will allow users to review metadata associated with global advertisements as well as access high-resolution version versions of the ads.
“We are extremely pleased to partner with Global Ad Source for the launch of this innovative portal. Subscribers will be able to search by keyword, brand, date, category, and media type to find the ads to build comprehensive competitive advertising monitoring, prepare for client reviews and pitches, research global advertising trends and brainstorm new ideas. We’re also particularly pleased to be able to offer our multinational clients the ability to customize an AdForum Monitoring Services solution on an enterprise-wide basis.” explained Philippe Paget, Global CEO of AdForum.
“Our comprehensive view of global advertising is the perfect complement to AdForum’s client base and their existing Agency Preview and Creative Library products. We are sure this new service will allow a deeper insight into global advertising and creative strategies,” added Ed Clarke, President of Global Ad Source , the developer of Global Ad Source.
“AdForum Monitoring Service users will have access to over 7.8 million high resolution advertisements across 5 media types from over 50 countries. At our current rates we fully expect to surpass the 10 million ad mark by the end of this year. This content will enable users to research and plan with competitive marketing intelligence from all over the globe,” added Clarke.
Please check out the AdForum Monitoring Service @ http://adforum.globaladsource.com/
About AdForum
AdForum.com is an information provider focused on the global advertising industry. We have partnered with leading trade press in over 10 of the largest advertising markets around the world and also have partnerships in place with the industry’s top festivals and award shows. In addition, we work with some of the largest industry management consultants. In all we have information on over 20,000 agencies and 70,000 ads (tv, print, interactive, etc.) from around the world.
AdForum’s AgencyPreview is used by advertisers, large and small, when they are in the process of selecting a new agency or for other agency research needs. Our creative library, AdFolio, is used by over thousands of industry professionals to keep on top of important creative work, prepare for client reviews and pitches, brainstorm new ideas and other creative research/monitoring needs. AdForum originated out of Maydream Inc., a company founded in 1999 and incorporated in the U.S. and France. Maydream has operations in the NY metropolitan area, Paris and London.
About Global Ad Source
Based in St. John’s, Canada, Global Ad Source is a unique global advertisement monitoring network upon which advertising monitors are able to proactively search, filter, and redistribute relevant advertising content to their clients. Global Ad Source has partnered with several industry leaders for innovative distribution of advertising content and has also launched its own portal Global Ad Source, currently localized for the English, Chinese, Spanish, French and Japanese markets. The Global Ad Source database now contains over 7 million advertisements from over 50 countries and includes high-resolution television, radio, print, outdoor, and internet creative from key global markets.
