Partners with Hong Kong-based admango to introduce Global Ad Source portal in Chinese and English
ST. JOHN’S, NL, CANADA and HONG KONG, SAR, CHINA – August 05, 2010 – Today, Newfoundland-based adfinitum has launched a Chinese and English language version of the Global Ad Source platform in collaboration with Hong Kong-based admango.
“This is a very exciting launch for all members of the adfinitum network. China’s economy is the third-largest in the world and is growing at a phenomenal rate. Our service will allow large Chinese advertisers and advertising agencies to monitor global advertising trends and perform global competitive advertising monitoring,” said Ed Clarke, President of adfinitum, the developer of Global Ad Source.
Global Ad Source, a database with over eight million ads from around the world, enables users to research and plan with competitive marketing intelligence based on content from over 50 countries. The content is all fully categorized and normalized and allows users to instantly purchase metadata and high-resolution creative content.
“This partnership is particularly exciting as we are offering the Chinese market access to the world’s largest advertising creative database supported by admango’s market leading client service in the region. A Chinese version of the Global Ad Source portal (www.globaladsource.cn) will be focused toward mainland China while an English version specifically targets the Hong Kong market (www.globaladsource.hk),” Clarke added.
“With the information provided by Global Ad Source, our clients will now be able to monitor competitive activities overseas, follow advertising trends, and formulate strategy based on this unique database. This will become increasingly important as Chinese companies and brands play a larger role throughout the globe,” explained Jennifer Ma, Director of admango.
Clarke and adfinitum recently launched similar portals focused on the South American marketplace, www.creativosglobal.com, and inked a partnership with industry-leading advertising portal, AdForum.
About adfinitum
Based in St. John’s, Canada, adfinitum is a unique global advertisement monitoring network upon which advertising monitors are able to proactively search, filter, and redistribute relevant advertising content to their clients. adfinitum has partnered with several industry leaders for innovative distribution of advertising content and has also launched its own portal Global Ad Source, currently localized for the English, Chinese, Spanish, and Japanese markets. The adfinitum database is the largest of its kind and now contains over 8 million advertisements from over 50 countries and includes high-resolution television, radio, print, outdoor, and internet creative from key global markets.
About admango
admanGo is the market leader in the provision of competitive advertising and advertisement monitoring services through an online platform. It works with all major advertising agencies, media and advertisers in Hong Kong and China. In 2008, admango acquired Nielsen’s advertising monitoring service in Hong Kong and became the biggest advertisement monitoring company in Hong Kong.
