Our Team

Ed Clarke headshot

Ed Clarke president   
Ed Clarke is an experienced and successful entrepreneur with expertise in forming global networks, having previously formed inewsnetwork, a global media monitoring company. Clarke received his bachelors degree in commerce from the Memorial University of Newfoundland and his MBA from the University of Ottawa. Clarke lives in Newfoundland with his wife and their three children.
Ed Clarke headshot

Carol Morrison vice president business development   
A founder member of Xtreme Information in 1997, latterly Managing Director of Xtreme Information USA and of Ebiquity’s US Advertising business, Carol is globally experienced in delivering advertising monitoring and analysis to Fortune 500 companies and ad agency networks. Her industry assignments in Europe, Australia and the US bring a practical knowledge of differing client and market requirements, uniquely positioning her to bridge the gap between global brand / agency HQ information purchasing and user requirements. Carol is based in New York City.
Ed Clarke headshot

Richard Daniels director of international sales   
Richard Daniels has 11 years of experience working with global advertisers and global advertising agencies to find solutions to their advertising research requirements. Richard is well known within the global community having previously worked at Ebiquity, Xtreme Information, Thomson Intermedia and TNS Media Intelligence. Richard lives in London with his wife and 2 children.
Jason Normore headshot

Jason Normorelead developer, architect, systems administrator   
Jason Normore is a developer, architect, and systems administrator at Adfinitum Networks and holds B.Sc. degrees in Computer Science and Physics from Memorial University of Newfoundland, as well as a M.Sc. degree in Computational Science from Memorial University. His early interests included 3D game design and development using several different 3D libraries and platforms. Later, in his undergraduate years, his interests were related to poker simulations, with emphasis on opponent modelling using machine learning techniques. These early interests led to his graduate research in Computational Fluid Dynamics Simulations on GPUs using machine learning for shape design opmization. Jason is a avid programmer, he enjoys the challenge of designing new and inovative solutions to problems. He also enjoys books and movies, with science fiction & fantasy and science & technology being his favourite genres.
Steven Normore headshot

Steven Normorelead developer, architect, systems administrator   
Steven Normore is lead developer, architect, and systems administrator at Adfinitum Networks and holds B.Sc. degrees in Computer Science and Pure Mathematics from Memorial University of Newfoundland. A science fiction and math loving hacker, he grew up alongside the Internet and has spent the better majority of his life writing code and reading about mathematics, science fiction, and many computer, network, and programming resources. He has a passion and respect for the open source and open research ideologies and makes regular heavy use of open source projects for work, research, and personal needs. Early graduate research interests included the general field of discrete mathematics and combinatorial designs with distributed pattern recognition using neural networks. Other interesting past work includes a community based IRC trivia bot and an open source project management web application.
Steven Normore headshot

Yiying Lindeveloper, architect   
Yiying Lin is a Master Candidate in Computer Science at Memorial University of Newfoundland. She received her B. Eng. degree in Computer Science and Technology from Chongqing University in China. During her Master’s program, she focused on Web Data Visualization and designing and implementing web-based applications. Yiying is a technology enthusiast and loves cooking, traveling, and blogging in her leisure time .

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